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Freja Beha + Heidi Mount + Chanel

April 2, 2009

FEDERAL EXCESS: Karl Lagerfeld is getting in touch with his rural side. The designer just returned to Paris from Vermont, where he shot Chanel’s fall-winter campaign with models Heidi Mount and Freja Beha Erichsen. “It was very cold, the sky was blue and the light was stunning. And the people are so nice,” Lagerfeld Said. Monday night at the opening of the “Court Pomp & Royal Ceremony” exhibition at Versailles. The backdrops for the shoot included a big wooden barn. “I’ve never seen such a beautiful barn in my life,” he enthused. Meanwhile, Lagerfeld marveled at the magnificent embroideries on display at Versailles from royal wardrobes from Germany, Austria, Russia, Sweden and Denmark. He noted they were all realized in France. “And it was not like shipping today. There was no DHL,” he said.


Freja Beha Erichsen (Chanel Spring/Summer 2009’s Couture bride) is currently my favourite model so can you imagine how much I’m losing it right now?!

This will also be her third time as a Chanel campaign girl!!!
I’m surprised that it’s a multi-girl campaign, but I’m definitely not complaining.
I love Heidi Mount’s appeal, and she’s starting to grow on me.

Plus, this isn’t the first time the two have been shot by Karl Lagerfeld. He also did an editorial on Couture featuring the both of them in Numero 101. But I’m not going to post photos of that particular editorial cause i really disliked it. You get their Numero covers in return!



Heidi Mount & Freja Beha covers for Numero.

Some of Freja’s past Chanel ad campaigns here:

Chanel FW 0708

chanelss07Chanel SS 07

I’m excited to see how this will work out for Chanel and the models!

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